I'm an amateur brain cells farmer and hardcore thinker. Words and typography enthusiast, into social media, blogging. A bit of design, business and marketing as well. And trying to be a nice guy.
Perhaps surprisingly, I work in an online payments company, though as a copywriter. You can also read my posts at Across the Board.

Now that’s stupid, but I see headlines with both versions: Google Plus and Google+. I actually don’t know which one is official (or maybe both are?) and recommended to use, but I noticed one thing. Some tools tend to cut out the + or replace it with a whitespace.

What tools do I mean? Mainly those that people (may) use to tweet about you article or blog post. Usually the title becomes the tweet’s body, so it would be nice to keep it the way it’s supposed to be and not require correcting it.

So despite being 3 chars larger, my choice here is: Google Plus. At least for titles ;)

Check out my new article on using Kindle

Music for copywriters - a typewriter solo :)

Well, that’s exactly what it looks like: get a free Google+ invite.

Oh, and when you do, let’s connect ;)

Differences between British and American English? Here’s the reason.

A great way to pack headphones. Now it seems so obvious, right?

Finally managed to change the layout. I hope you’ll like it like I do - and I find it pretty clear ;)

How does a Polaroid work


A visual representation of the best time to tweet or post on Facebook for RT or CTR value.

Twitter: If you’re looking for retweets in lieu of clicks, you’ll want to post later in the after, as most retweets appear to happen then.

If you’re looking for clicks, post no more than 4 times an hour, and you’ll want to post at noon or 6 (who knew, we click during lunch and on our way out of the office?).

Facebook: Facebook is a little less forgiving - the most likely time for engagement is on Saturdays or at noon (and of course, the double-header of Saturday at noon), and users typically respond best to one post every two days.

Takeaway: While each business will need to know how their specific audience reacts to messaging and content, the above strategies will help you when you’re beginning your first foray into social media outreach.  Take your time, build up a following, and then experiment with content and timing to make sure your timing strategy aligns well with your audience.